Today the winners were announced for the second edition Price Yufounded by an entrepreneur and philanthropist Wendy Yu to support promising Chinese fashion designers. Alex Po and Derek Cheng, the creators of the gender neutral label ANSWER. won top honors, winning the Yu Prize x Li-Ning Grand, which comes with a RMB 1 million cash prize, mentorship from top industry professionals, and the chance to sell their products at Harrod’s.
The two designers first met when they were both students at Central St. Martins, and they founded their label in 2019. “We launched our first commercial collection just before the pandemic hit the world,” they explained over email, “but on the positive side, we believe the pandemic has actually given us time and opportunities to reflect, adapt, and be creative in how we we develop ANSWER. like a brand that tells stories.
Their latest collection, titled “Formula Uncategorized,” is inspired by motor racing and features people of all genders wearing a mix of tailored pieces with oversized knits in bold prints (after graduating from Central St. Martins , Po went to the Royal College of Art to study men’s knitwear). Cheng connects their approach to unisex clothing to her first fashion inspiration, her older sister who was “a tomboy.”