BLACKPINK star Jennie urged people to make a fashion statement without losing their “edge.”
The K-pop singer is the face of Chanel’s new Coco Neige winter sports collection – which launches Tuesday (10/19/21) – and she unveiled the fashion brand’s new campaign by congratulating Creative Director Virginie Viard for bringing “elegance to skinwear”. .
In a video promoting the collection, she said, “You want to look like you’re having a good time skiing, but also tell people you haven’t lost your edge, you know?”
On set, Jennie – who has been the French brand’s ambassador since 2017 – wore a rose-print cardigan, running gloves, a cashmere bra and sweatpants.
The house added: âIn each image, Jennie embodies a different side of the Chanel spirit: irreverence, nonchalance, freedom of movement and elegance.
Chanel first presented the Coco Beach and Coco Neige beach and ski clothing collections in 2018 – edited by Karl Lagerfeld – with Margot Robbie as the campaign’s first face.
Meanwhile, Jennie’s BLACKPINK group members have also partnered with fashion brands, with Lisa being named MAC Cosmetics Ambassador, while Jisoo has joined Dior as the company’s Global Fashion and Beauty Ambassador. company and Rose partnered with Tiffany and Co.
Speaking earlier this year, Rose said, âI’ve been wearing Tiffany jewelry since I was in high school.
âBeing part of such an iconic brand that has been part of my life for a long time makes it even more special to me. I am very honored and excited.
And the ‘On the Ground’ singer – who released her acclaimed debut solo project, ‘R’ last month – has spoken about how her mother was her fashion idol growing up.
She recalls: âI still remember when she was working full time in New Zealand. How she would dress in the fanciest black fitted blazer and pencil skirt.
“I admire him in many ways, [especially] how responsible, respectful and kind she is to the people around her.