The producers of Boruto: Naruto Next Generations confirm that they have not licensed any Naruto-based NFTs and ask fans to beware of “official” artifacts.
The producers behind the popular shōnen anime series Boruto: Naruto Next Generations warned fans to beware of “official” NFTs (non-fungible tokens) based on naruto.
“We have received inquiries regarding the authenticity of information spreading through the Internet about “officially” licensed NFT artifacts and games based on naruto“, said the producers in a statement shared on Twitter and clarified that no license rights have been granted to “authorize such products”. Boruto the producers further implored fans and consumers to “beware of misinformation”.
⚠️We have received inquiries regarding the authenticity of information disseminated via the Internet regarding “officially” licensed NFT artifacts and games based on NARUTO. No license has been issued to authorize these products. Beware of false information.
— アニメ BORUTO-ボルト-【公式】 (@NARUTOtoBORUTO) March 11, 2022
NFTs are a non-interchangeable unit of data stored on a blockchain that can be sold and traded, and they typically take the form of digital files like videos, photos, and audio. Supposedly, each NFT is uniquely identifiable with a certificate of authenticity or publicly available proof of ownership; however, due to legal uncertainty, the underlying digital files may be copied and shared, meaning multiple NFTs may be essentially identical.
While NFTs have been mired in recent controversies, criticized for their negative environmental impact and potential for plagiarism, some top entertainment companies have tried to capitalize on the hype. Most notably, video game developer Ubisoft attempted to sell NFTs, but the business venture was ultimately unsuccessful, with NFTs being significantly undersold.
Based on the statement of Boruto producers, it seems unlikely that there will be licensed NFTs for the anime anytime soon. However, there are a multitude of official merchandise for Boruto and its previous series, naruto, featuring a new line of 8-inch vinyl figures featuring iconic mascots Hello Kitty and Chococat dressed as Naruto Uzumaki and Sasuke Uchiha respectively. The figures are currently available for pre-order through Kid Robot for $94.99 each and are expected to ship in late 2022.
Similarly, Bandai has released highly detailed and accurate action figures of Naruto, Sasuke, and Sakura Haruno as part of its Figurarts line of collectibles. The figures are fully posable and come with a range of interchangeable hands, faceplates and effect parts, meaning fans can recreate each character’s iconic attacks and trademark poses. The Naruto figurine sells for 3,500 yen, with the Sakura and Sasuke figurines selling for 5,000 yen and 5,500 yen respectively. Jewelry brand Master SFC also offers a line of rings, necklaces, bracelets, earrings and pendants that are inspired by some of the ninja world’s most recognizable weapons, including Zabuza’s sword and the chakra blades of the ninja. ‘Asuma.
Both Boruto and naruto are available to stream on Hulu and Crunchyroll.
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