In partnership with 10 Chinese museums and cultural institutions, Google Arts & Culture on Wednesday launched a WeChat mini program that allows users to celebrate China’s cultural heritage with their own coloring recreation.
The 17 items in the Art Coloring Book program are snapshots of renowned Chinese cultural relics and monuments, except for a giant panda.
The relics come from the collections of the Palace Museum and the Art Museum of the Chinese Academy of Fine Arts in Beijing, and the Sanxingdui Museum in southwest China’s Sichuan Province, while the monuments cultural sites include the Simatai section of the Great Wall in suburban Beijing. and Wuzhen, a water town in eastern China’s Zhejiang Province.
Pierre Caessa, Paris-based project manager of Google Arts & Culture, said the team hopes the experience will engage young audiences and continue to build an appetite and excitement for everyone to visit museums.
He was speaking at the Google Developer Summit China 2022 held on Wednesday under the theme “Code for Better”.
His speech also highlighted the Palace Museum in 360 degrees and the Great Wall of China in AR projects, respectively launched in 2020 and a few months ago.
So far, Google Arts & Culture, a non-commercial platform for high-definition images and videos of artworks and cultural relics in collaboration with cultural organizations and artists around the world, has worked with 42 Chinese cultural institutions to promote and preserve Chinese cultural treasures.