Home Art collection In other coffee industry news… September 9-15, 2022

In other coffee industry news… September 9-15, 2022


Air Dolomiti’s new espresso machines get off to a flying start, Flash Coffee strikes a new fashion partnership and Starbucks gets you thinking with new Snoopy merchandise

Air Dolomiti says it is the first Italian airline to offer an exclusive in-flight espresso coffee offer | Photo credit: Air Dolomiti

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Air Dolomiti carries the flag of espresso coffee

Air Dolomiti said it was the first Italian airline to offer an exclusive in-flight espresso coffee offer following the installation of new coffee machines on board its 17-person fleet. The regional airline said illycaffe coffee will be available free of charge to all business class passengers and to economy class customers for a fee. Air Dolomiti said the coffee machines feature reduced weight, ease of use and optimized energy efficiency to allow for in-flight espresso preparation.

Flash Coffee has a bright idea with a new collection of merchandise

Singapore-based cafe chain Flash Coffee is launching a merchandise collection in partnership with fashion retailer Ageless Galaxy. Available to consumers in Singapore, Indonesia, Thailand, Taiwan, Hong Kong and South Korea, the apparel and accessories collection seeks to “inspire others to reach their full potential and push beyond their limits. “. Flash Coffee, which operates 250 stores in Asia Pacific, has announced several collaborations in recent months, including with online shoe marketplace Novelship, oat milk retailer Oatside and online grocery delivery platform Foodpanda.

Japanese consumers get excited over new Starbucks merchandise

Starbucks will launch a collection of merchandise in collaboration with the Peanuts comic strip on September 28, 2022. The Seattle-based coffee chain said the limited-edition collection, available only in Japan, will feature well-known characters such as Snoopy and Charlie Brown ‘finding happiness in everyday life’ through coffee and connection. The collection includes t-shirts, stainless steel bottles and mugs featuring the characters wearing green Starbucks aprons, working as baristas and drinking Starbucks beverages.

Illycaffé turns creative partnerships into art

Italian coffee roaster illycaffè becomes a partner of the Biennale d’art contemporain de Lyon, which will take place from September 14 to December 31, 2022. Visitors to the contemporary art event will be able to taste illy’s 100% Arabica blend at the restaurant the Fafgor Factory, the event’s main cultural venue, or an illy coffee ready to drink from the company’s cargo bike. illycaffè has a strong association with the arts and unveiled a new exhibition dedicated to its iconic espresso cup in June 2022, celebrating the 30th anniversary of the illy Art collection at Milan Design Week.

Moma launches £1million oat milk marketing campaign

UK-based oat milk retailer Moma has launched a £1 million ($1.16 million) marketing campaign for its Barista oat drink. As part of a new growth strategy, the television campaign aims to highlight Moma’s relevance to home coffee and coffee drinks, under its “The Barista’s Choice” banner. The company said sales of its oatmeal drinks have increased by 35% in the past 12 months and the product has now overtaken its porridge line to account for more than 60% of Moma’s core business.