The iconic American brand of modern luxury design has partnered with the SCADpro Design Studio program to create a collection that reinvents the home office experience
TAYLORSVILLE, North Carolina, September 19, 2022 /PRNewswire/ — Modern Nonconformist Private Label Mitchell Gold + Bob Williams today presented an innovative and forward-looking work from home collection, designed in collaboration with Savannah College of Art and Design (SCAD) and SCADpro, the university’s collaborative research and innovation design studio that pairs forward-thinking companies with the brightest creative students and faculty to research and develop inventive concepts and solutions. The exclusive SCAD for Mitchell Gold + Bob Williams The collection includes two ranges – Alba and Ella – showcasing new styles of contemporary desks, chairs and storage solutions. Designed with the same attention to craftsmanship and comfort synonymous with the brand, they bring a truly innovative approach to working from home.
Mitchell Gold + Bob Williams collaborated with SCADpro from November 2020 and during a specific furniture course from March to May 2021, with deep involvement during the briefing, mid-term and final review stages. The brand has joined SCAD’s multidisciplinary team of faculty, graduate and undergraduate students from top-ranked university programs in furniture design, industrial design and illustration to research and design collections of concepts that balance the functional and holistic demands of working from home. The result: avant-garde silhouettes in elegant finishes, founded on ergonomics and comfort at every touchpoint. The overall aim of the project was to target the transition to remote working, focusing on how, for many, home has become so much about working life and the changing meaning and use of the home as the center of community life and family engagement.
Mitchell Gold + Bob Williams President and CEO, Allison O’Connor notes, “Two pillars of our business speak to how our goal is to be artisans of comfort for all and how we aspire to be a Modern Maverick home brand. Speaking to our customers through products who must align with a world in which the very nature of work has changed and the way homes will continue to adapt to our new environment, we have seized an exciting and important opportunity.We have collaborated with the famous and prestigious furniture design program from Savannah College of Art and Design in Georgiaclose to our own factories in North Carolina, on a project to define furniture for the new meaning of working from home. Focusing on how to unveil the meaning of comfort, this work-from-home collection combines emotion, function, aesthetics and efficiency in timeless new pieces that continue MG+BW’s journey as a brave brand that chooses to speak courageously to every owner seeking to make your home a place to honor who, what and how they love.”
In addition, the collaboration affirms Mitchell Gold + Bob Williams’ commitment to the future of American design and to the next generation of designers.
To truly understand how work and home integration affects the consumer, the SCADpro team started with the principles of human-centered research, analyzing over 82 survey responses. The feedback revealed the four key ideas that the team then targeted throughout the design process: emotion, comfort, aesthetics and efficiency. This detailed research confirmed that the future of work is a hybrid environment, with consumers needing dedicated home workspace to accommodate dual lifestyles.
With this collection, the brand offers products designed taking into account user feedback. Incorporating everything from work habits and ergonomics like the ideal desk height and healthy sitting posture to smart storage solutions for office essentials like printers and files, it provides a flexible workspace when needed. of need, then transforms into beautiful pieces for everyday life.
The pieces are made from natural and sustainable materials. The modern and timeless Alba collection combines a dark oak finish and brushed stainless steel hardware with vegan leather accents. The elegantly curved and fashion-forward Ella collection features oak in a brushed white finish with champagne brass details. And a third desk chair option, the executive-style Eva chair, features rich Italian leather and a distinctive openwork metal base.
“We are delighted to hear that this partnership has resulted in the release of two of the designed collections, Alba and Ella, as well as the Eva chair. Thank you to the students for going the extra mile. Thanks to Bob Williams to work with the class to understand Mitchell Gold + Bob Williams’ dedication to comfort, attention to detail, craftsmanship and durability. And thanks to Allison O’Connor and the Mitchell Gold + Bob Williams team to be an inspiration and to provide our students with this incredible opportunity,” says Frederick SpectorAssociate Chair of Furniture Design at SCAD.
ON MITCHELL GOLD + BOB WILLIAMS
Mitchell Gold + Bob Williams started with the seed of an idea that continues to guide everything it stands for: comfort for all. Since 1989, the brand has been dedicated to Design for Living Well, creating modern legacies while continually striving to reduce its impact on the planet through responsible sourcing of materials and partnerships with brands and initiatives focused on Sustainable development. Committed to enduring quality and American craftsmanship, Mitchell
Gold + Bob Williams the upholstery is handcrafted by generations of skilled artisans to its North Carolina factory, creating works of art that stand the test of time. The brand also supports interior designers, architects, builders and design professionals with a strong Trade Program and Contract division. To date, the brand has 25 Signature stores across the country, 35 Virtual Design locations and 3 international stores. For more information, please visit our website or follow us on instagram.
ABOUT SCAD: THE UNIVERSITY FOR CREATIVE THINKERS
SCAD is a private, not-for-profit, and accredited university, offering more than 100 graduate and undergraduate programs in different locations around Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. SCAD welcomes more than 15,700 undergraduate and graduate students from more than 120 countries. The forward-looking SCAD program utilizes professional-grade technology and a myriad of advanced learning resources, providing students with opportunities for internships, professional certifications, and real-world assignments with business partners via SCADpro, the university’s famous research laboratory and prototype generator. SCAD is #1 in the US, according to Art & Object’s 2021 Top Art School Rankings, with additional rankings for degree programs in Interior Design, Architecture, Film, Fashion, Media digital, etc. Career success is woven into every fiber of the university, resulting in a higher alumni employment rate. Over the past four years, 99% of SCAD graduates were employed, pursuing graduate school, or both within 10 months of graduation. SCAD offers students and alumni ongoing professional support through personal coaching, alumni programs, a professional presentation studio, and more. For more information, please visit our website.
SCADpro is a collaborative innovation studio that connects current and future creative business leaders to realize the future. SCADpro is recognized as the preeminent academic partner in higher education and among design agencies worldwide, generating business solutions for the world’s most influential brands. operating in the United States and Europe, SCADpro solves creative and business challenges for Fortune 500 clients, launches alumni brands through SCADpro Fund, and provides executive education at the world’s leading university for the study of design and creative business thinking. For more information, please visit our website.
THE SOURCE Mitchell Gold + Bob Williams