Support the art sector by making artists known globally
Radisson Collection, Radisson Hotel Group’s premium lifestyle brand, has announced a new round of global artistic collaborations with emerging local artists to create a selection of immersive artwork and creative lifestyle experiences for guests . The new global art series will see individual artists create new works in a selection of Radisson Collection hotels, not only providing an exclusive experience for guests to virtually experience these destinations from a unique perspective, but bringing beautiful new works to life. art through a combination of avant-garde art and mediums.
Stemming from the design legacy of the first Radisson Collection hotel designed by Arne Jacobsen – Radisson Collection Royal Hotel, Copenhagen – these creative partnerships will continue the brand’s artistic thread into the future. The new collaborations will present the Radisson Collection hotels from a unique perspective and support the art sector by making these artists known globally and reaching new audiences around the world with their exclusive creations.
The first collaborations will be launched in the UK with two artists who have gained worldwide recognition and attracted large communities to their social networks through their highly imaginative work. These artists include photographer Rich McCor, better known as Paperboyo, and Fei Wang, a contemporary Chinese artist and illustrator known under the pseudonym Mr. Slowboy.
âPaperboyo and Mr. Slowboy’s unique approach to art fits perfectly with our commitment to providing guests with exceptional contemporary experiences in some of the world’s most iconic places. We look forward to launching the next collaborations as we continue to present Radisson Collection hotels from new creative perspectives and support emerging artists around the world, âsaid Cristina Serra, Senior Vice President Global Branding & Guest Experience.