River Valley is home to an eclectic White Pyramid Gallery & Nail Bara space that mixes art and fashion.
It’s the brainchild of Arinah Rahid, a 28-year-old architecture graduate. Convinced in making beauty, wellness and art accessible to everyone, she created White Pyramid at the height of COVID-19, in September 2021.
Arinah’s youth was mostly spent abroad, traveling between France and the Far East. It was during a visit to an art gallery abroad that she was inspired to dip her toes into the world of entrepreneurship.
Art is a form of communication, whether on walls or on fingernails. I saw an opportunity to create something different for people to enjoy. They can do their nails and admire the works of art in the same space.
– Arinah Rahid, Founder of White Pyramid Gallery & Nail Bar
With a background in art, Arinah is closely connected to the local art scene. In addition to providing beauty services, she wanted to attract local and international artists and provide them with a platform to showcase their works in her gallery.
For her, the collaboration would allow artists to better connect with people.
Custom nail polishes safe for everyone
The space oozes luxury, from the overall aesthetic to its services. Its all-white interior is anchored with a chic communal nail bar, accented by a Delft Blue backdrop by Carasaven.
Meanwhile, the walls are lined with paintings by various artists: Erick Centeno from Italy, Amirul bin Azman from Singapore and Wendy P. Forsyth from South Africa. The the artworks not only serve as an inspiration for the client’s nail art, but are also for sale.
Arinah’s Gallery also houses a single facial booth. Customers can choose from several trendy facials ranging from 30 to 80 minutes. Free Sakura black tea will be served or, if guests prefer, champagne is available at an additional cost.
Besides the two-in-one art gallery concept, the highlight of Arinah’s business is her exclusive range of 100% vegan, cruelty-free and 10-free nail polishes.
“We mix all of our custom nail colors in-house for our clients. As this is a custom nail polish line, there is no limit to the range of colors we can supply. White Pyramid customers have the artistic freedom to create their own unique color to reflect their personality,” explains Arinah.
In addition to her made-to-order nail polishes, they are also “halal” (they are water permeable) and safe for pregnant women and children. Vegan polishes are created without 10 of the most common chemicals found in nail polish.
Her nail polishes are also easy to apply and can be peeled off. All colors are also created to only require one coat for full opacity and can last up to a week.
Meeting challenges with creative solutions
The biggest hurdle that Arinah faced when starting her business was mainly finding experienced and knowledgeable staff.
“Like other companies, the challenges we have faced over the past two years are the workforce. In order to overcome the lack of manpower, I sometimes take on clients myself to ensure that we provide the best customer service experience.
She also took to social media – Instagram, TikTok and even YouTube – to boost brand awareness. However, she admits that her most important resource has been word of mouth from her satisfied customers.
In terms of funding, Arinah shares that she pooled a considerable amount of her savings in order to start her business. Despite initiating White Pyramid during the pandemic, it was fortunate that it managed to break even within the first six months.
For now, she is concentrating on the success of her two new stores in Sentosa and i12 Katong — which she opened in less than a year — and distribute their range of custom-made nail polish internationally.
“With the success, my plan is to establish many nail bars in Singapore and expand my product line to the international market,” she says.
Buy now the White Pyramid Nail Bar on VP Label:
Featured Image Credit: White Pyramid Gallery & Nail Salon